Holafly vs. Ubigi: Which one’s better in 2025?

Holafly and Ubigi are well-established names in the eSIM industry. And while both have been providing mobile internet to travelers for years, the services are far from identical. Follow along as we take an in-depth look at what these eSIM providers have to offer, including pricing, coverage, speed, and user experience.

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Holafly vs. Ubigi: Overview

Before we jump into the main features that both Holafly and Ubigi have to offer, let’s take a quick look at what you can expect from both providers.

Now that you know the surface-level stuff, let’s jump into an in-depth comparison of the key features for a quality eSIM experience.

Plans and pricing

Holafly and Ubigi have very different approaches to their plans and pricing. Holafly focuses mainly on unlimited data plans and keeps things simple. All you need to do is choose the country or region you need coverage in and the number of days you need it for. All prepaid plans include unlimited data, so you don’t need to worry about choosing data packages.

Ubigi dabbles in a bit of everything, with plans ranging from the tiniest data limits to unlimited data. For example, if you search for an Ubigi eSIM data plan for the USA, you’re presented with 20 different local and regional plans with different durations and data limits.

Because they’re so different, it can be difficult comparing the two. Putting Ubigi’s fixed data plans aside for one moment, below is a side-by-side look at both providers’ unlimited data plans for an even comparison:

At face value, Ubigi plans are marginally cheaper. However, they’re only available for 7 or 30 days. Thanks to flexible duration choices ranging from 1 to 90 days, Holafly will be cheaper if you need coverage for any other duration. 

For example, if you need an unlimited data eSIM for the USA for 2 weeks, it’d cost $47.90, while getting two 7-day plans with Ubigi is $52. Holafly also offers unlimited data for all of its destinations, while Ubigi only does so for a select few.

All in all, Holafly has significantly more unlimited data options. Meanwhile, Ubigi is the only one of the two to offer fixed-data plans ranging from 500 MB to 60 GB.

Subscription options

If you’re traveling for a longer period of time, an eSIM subscription may be a better option. Holafly offers this option with Holafly Connect, a subscription service that provides worldwide coverage with a single eSIM. You can choose between 10 GB, 25 GB, or unlimited data monthly limits and simply cancel whenever you don’t need it anymore.

Ubigi offers many monthly subscription options with coverage ranging from single-destination to global. The data limits range from 5 GB/month to unlimited data. Notably, you can only cancel these plans after 3 or more months of use, so make sure you’ll use the plan for at least as long as that before getting a monthly subscription from Ubigi.

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Coverage

Both Ubigi and Holafly provide coverage in 200+ destinations with their local eSIM plans, which means that you get an eSIM pretty much wherever you go. Regional and local mobile data plans are also available if you need coverage in multiple destinations with a single plan.

When it comes to global and regional plans, you should make sure they cover all the countries you plan to visit. Just because the name of a continent or a region is attached to the plan doesn’t mean it includes every country on that continent. Let’s take a look at the coverage offered by both providers.

As you can see, the overall distribution of coverage is fairly similar. It’s worth noting that Ubigi has fewer plan choices for some regional plans. For example, you can only get a 1 GB plan for Oceania and Africa, while Holafly offers more unlimited plan options for the same regions.

Regardless of which plan or provider you choose, double-check to make sure it covers every country you plan to visit.

Speed

Both Holafly and Ubigi offer speeds up to 5G with their eSIMs. However, Holafly includes 5G coverage in all of its plans, while Ubigi only does so in select locations. 

Ubigi only offers speeds up to 4G in many locations in South America, Asia, and Africa, and even some locations in Europe. So, if speed is a priority, make sure that 5G is available with Ubigi at your destination.

Holafly offers 5G wherever there’s infrastructure to support it. Nowadays, 5G is available in and around most major cities and their suburbs. But keep in mind that it might not be within reach in less populated areas, so you’ll have to deal with 4G or 3G speeds, even if the plan includes 5G coverage.

Ease of use

Having an intuitive mobile app is one of the most important parts of a solid eSIM user experience. It allows you to buy, manage, and track your eSIM usage on the go. With most using eSIMs for traveling, an intuitive app is more of a necessity than a perk. 

The Holafly app matches the description. You can access the shop, customer support, and manage your eSIMs right after downloading the app. Everything you need is never more than a couple of buttons away. You don’t even have to create an account if you don’t wish to do so, making the process even quicker.

When it comes to using the Ubigi app, you must create a Ubigi account and install a free eSIM profile before you can access any of the app’s features. This isn’t too bad if you’re 100% sure you’ll be using Ubigi, but it’s an extra step, even if you simply want to check out the plans and see what the app has to offer.

Customer support

Whether you simply have questions or have encountered issues with your eSIM, having a customer support team you can rely on is crucial. Both Holafly and Ubigi offer live chat support and have vast knowledge bases covering the most common questions.

Holafly’s customer support is accessible 24/7 via email, live chat, and WhatsApp, with agents ready to support you in multiple languages. On the other hand, Ubigi’s live chat is only accessible on the website and only during fixed-hours. This means that if you get an issue outside of their office hours, you might have to wait quite a while before you get assistance.

Refund policy

Unfortunately, eSIM technology isn’t flawless and any provider can experience issues from time to time. Choosing a provider with a solid refund policy ensures that you don’t lose your money if something unexpected does happen.

Holafly has a flexible refund policy, which ensures full refunds for any plans you don’t activate and full or partial refunds for any plans that have issues during use. You can request a refund for up to 6 months after purchase, giving you plenty of time to make sure the eSIM works as intended.

While Ubigi offers refunds for any plans that you don’t use, no refunds are available after you start using the eSIM. So if your Ubigi eSIM stops working after a while, you’re not eligible for a refund and will end up losing your money. On top of that, you only get 15 days after purchase to fill out a refund request.

Holafly vs. Ubigi: Which one’s better?

If anything has become clear in this Holafly vs. Ubigi eSIM review, it’s that the providers are very different. Therefore, it’s not a case of “which one’s better” but rather a case of “which one suits your needs.” If you’re still not sure which one to pick, here’s a quick refresher on how the two stack up:

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If you don’t want to worry about losing connection during your holiday, Holafly is the pick for you. All Holafly plans include unlimited data, which ensures that you’ll never run out of bandwidth. Enjoy 24/7 customer support and a flexible refund policy, knowing that you’ll either get help or get your money back, no matter what happens.

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Rokas Aniulis

Senior SEO copywriter

A senior SEO writer from Lithuania, combining my passion for writing and travel at Holafly. With years of experience in technical fields, I'm here to answer all of your questions about staying connected. I specialize in turning even the most complicated topics into something everyone can understand.

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