17 popular Finland souvenirs: Moomin, Marimekko, and Iittala gifts

When it comes to traveling to Finland, no vacation is complete without snagging some limited-edition Finnish souvenirs you can only buy during your trip.

This article will help you discover the best souvenirs from Finland and highlight the fun of exploring unique Finnish gifts.

In this article, Holafly members who love Scandinavia have carefully selected 17 recommended souvenirs unique to Finland to introduce to you!

From classic sweets to Moomin, Marimekko, and Iittala gifts, plus organic cosmetics that delight nature lovers—we reveal all the must-buy souvenirs from Finland!

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Finnish souvenirs and stationery

Finnish goods that combine Nordic beauty and practicality.

From branded Marimekko and Iittala items to stylish paper stationery that shines with taste, you’ll find the perfect piece that also makes a great travel souvenir. Finnish design is renowned for its blend of functionality and aesthetics, often featuring original prints that showcase unique artistic craftsmanship.

1. Marimekko accessories and pouches

Show off the Unikko pattern: A Nordic-inspired colorful pouch

Marimekko, a leading presence both in physical retail and on the internet in Finland, is a symbol of Nordic design beloved worldwide for its bold colors and striking original prints. Marimekko is also renowned for its clothing, which features the same original prints as their accessories. The especially popular Unikko print pouch is perfect for cosmetics and small items. Lightweight and compact, it makes an excellent souvenir and the perfect gift for anyone who appreciates Finnish design.

With an extensive selection of sizes and colors, discovering limited-edition designs and items not available in Japan is one of the unique pleasures of shopping locally.

💡 Recommended for

・Women who love fashion

・Personal mementos and reminders

・People looking for lightweight and practical souvenirs

※For the latest information on prices and availability, please check the official website.

2. ARABIA Mug

Bring the beauty of Finnish ceramics to your dining table

The long-established Finnish ceramics brand ARABIA was founded in 1873. Arabia ceramics are celebrated for their timeless design and decorative appeal, making them a staple of Finnish design heritage. Its simple, warm designs are still loved around the world today.

Of course, the Moomin series is available, along with everyday staples like the “24h,” “Mainio,” and “Paratiisi” series. Locally, you might even find discontinued items or designs not yet available globally!

💡 Recommended for:

・People who want to enjoy the ARABIA series other than Moomin

・People looking for high-quality tableware that will last

・People who want to give a practical gift that embodies the spirit of Finland

※For the latest information on prices and availability, please check the official website.

3. Iittala Glassware

Minimalist beauty: “The Transparency of Finland”

Iittala is a brand known for glassware that combines functionality and beauty. Among its pieces, the Aalto Vase, designed by architect Alvar Aalto, is a prime example of timeless design and serves as both a functional and decorative piece, making it an icon of Nordic design. Small bowls and candle holders make perfect casual Finland souvenirs.

💡 Recommended for:

・People who like Scandinavian interior design

・People looking for tasteful gifts

・People who want a long-lasting item that will serve as a lasting memento

※For the latest information on prices and availability, please check the official website.

4. Kuksa

Lucky Wooden Bowl, a gift from Lapland

The traditional handicraft “kukkah“ from Finland’s Lapland region is a handmade wooden drinking cup carved from a birch burl. This wooden drinking cup, known as Kuksa, is a symbol of the country’s craftsmanship, reflecting Finland’s rich tradition of wooden handicrafts. Believed to bring happiness to its owner, it is also a highly appreciated gift and makes a unique souvenir that captures the spirit of Finnish culture. Its natural charm makes it perfect for outdoor scenes.

💡 Recommended for:

・People who enjoy the outdoors

・People who want to focus on handmade items and natural materials

・People who want to give auspicious souvenirs

※For the latest information on prices and availability, please check the official website.

✅ Which is the perfect match: Kuksa or Iittala?

Kuksa is a birch cup that lets you feel the blessings of the forest, popular among nature lovers and outdoor enthusiasts.

In contrast, Iittala is known for its modern glass craftsmanship, making it ideal for those who prioritize design and interior appeal.

The key is to choose based on you and your lifestyle!

5. Paper notebooks and postcards

Scandinavian scenery: Paper gifts with a touch of style

Notebooks and postcards from Finland, available at art museums and design shops, offer sophisticated Scandinavian design at reasonable prices. Some Finnish stationery also features beloved characters from comic strips, such as the Moomins, adding a whimsical and nostalgic touch. Featuring landscape paintings and retro poster styles, the wide variety makes them great souvenirs that are easy to give.

💡 Recommended for:

・Stationery-loving friends and colleagues

・People looking for stylish souvenirs that are easy to give away

・People who want to keep a record of their travels

※For the latest information on prices and availability, please check the official website.

Popular Moomin-related souvenirs

When you think of Finland, you think of Moomin! The beloved Moomin characters first appeared in comic strips, which adds to their cultural significance and makes Moomin-themed souvenirs especially meaningful. The Moomin brand provides a must-see lineup of Finland souvenirs for fans, including locally exclusive mugs, accessories, plush toys, and more. Perfect for collections or gifts.

1. Moomin Mug (by ARABIA)

Add a touch of Moomin and Nordic warmth to your daily cup

The Moomin mugs crafted by Finland’s long-established ceramics brand ARABIA are popular items that perfectly capture Tove Jansson’s world. Alongside classic designs, seasonal and event-limited mugs also appear, boasting such popularity that fans worldwide collect them.

With its easy-to-handle size and gentle color palette, enjoy a special cup of coffee that brings the feeling of Moomin Valley right to your home.

💡 Recommended for:

・People who love Moomin

・People looking for everyday Nordic tableware

・Those who want to preserve limited-edition designs as travel mementos

※For the latest information on prices and availability, please check the official website.

2. Moomin Shop exclusive goods

A special gift from Moomin, available only here

Moomin shops located throughout Helsinki city and the airport offer a wide selection of items featuring exclusive designs available only at these stores. The appeal lies in finding limited-edition goods you can only buy here, such as tote bags, apparel like Moomin-themed t-shirts, and kitchenware. Perfect as easy Finland gifts, of course, or as a special gift for someone dear!

💡 Recommended for:

・People who want exclusive merchandise that no one else has

・People who want to enjoy the differences between shops

・People who want to preserve their travel memories as keepsakes

※For the latest information on prices and availability, please check the official website.

3. Moomin plush toys and stationery

Add a touch of Moomin to your everyday life—practical cuteness

Plush toys and stationery items appeal for their high practicality and wide variety. Pens, notebooks, and memo pads combine the distinctive calmness and cuteness of Nordic design, making them items that appeal to a broad audience from children to adults.

Designs and collaboration items you can only find locally are must-see items for yourself or as gifts. Their compact size that fits easily into suitcases is another welcome feature.

💡 Recommended for:

・People looking for cute gifts from Finland they can use in everyday life

・Practical gifts for children and students

・People looking for easy-to-buy sundries during their travels

※For the latest information on prices and availability, please check the official website.

Finnish food and confectionery souvenirs

Traditional sweets and natural foods make for some of the best gifts from Finland.

Finland offers a wide variety of candies and delightful gifts, with many products perfect for those with a sweet tooth. Fatzel’s chocolates, the much-talked-about salmiakki, and local berry-based delicacies make excellent gifts for everyone, from small treats to special presents.

1. Finnish chocolate “Fazer”

Finland’s sweet gem, Fazer Chocolate

Fazer, a long-established Finnish chocolate brand dating back to 1922, is beloved by many for its high-quality ingredients and traditional production methods. Their iconic chocolate bars are available in a variety of flavors and are often sold in a box, making them ideal for delightful gifts or things to buy in Finland that fit easily into luggage. In particular, Karl Fazer Milk Chocolate is renowned for its smooth and creamy taste. It is a chocolate that represents Finland.

💡 Recommended for:

・Chocolate lovers

・Those who want to enjoy traditional Finnish flavors

・Those seeking high-quality souvenirs

※For the latest information on prices and availability, please check the official website.

2. Salmiakki (licorice candy)

An acquired taste! Finland’s addictive flavors

Salmiakki is a distinctive Finnish salty licorice candy. Known for its strong, unique flavor, salmiakki is considered an acquired taste—its intense combination of saltiness and sweetness, achieved using ammonium chloride, may surprise first-time tasters, but once you get hooked, many find it addictive.

💡 Recommended for:

・Those who want to try new flavors

・Those seeking unique souvenirs that are distinctly Finnish

・Those seeking conversation-starting sweets

3. Local products like cookies, berry jam, and bread

A heartwarming delicacy that lets you savor the bounty of Finnish nature

Finland is rich in berries such as blueberries and cloudberries, and jams and baked goods made with these berries are popular. Among these, cloudberry jam stands out as a highly valued Finnish delicacy, prized for its unique flavor and cultural significance. Traditional Finnish sweets like the Lundberg tart and Karelian pie—the latter known for its thin rye crust that encases a hearty filling—are especially appreciated as souvenirs.

💡 Recommended for:

・Those who wish to enjoy traditional Finnish flavors

・Those interested in local food culture

・Those with a natural lifestyle preference

Budget-friendly souvenirs from Finnish supermarkets

Still stuck on what to buy from Finland? The country offers a diverse range of local food products that make excellent souvenirs, reflecting the rich culinary traditions and fresh, natural ingredients. Local supermarkets offer a wide selection of affordable food souvenirs that capture the essence of Finland. From tea and jam to staple condiments, you’ll find items perfect for gifting or personal enjoyment.

1. Organic black and herbal tea

A soothing cup nurtured by Finland’s nature

In Finland, locally produced natural black teas and herbal teas are hugely popular. Particularly the Finnish tea series from brands like Poikain Parhaat and Nordqvist are characterized by their gentle flavor, using natural ingredients such as Finnish berries and flowers.

💡 Recommended for:

・Health-conscious individuals

・Those seeking a companion for relaxation

・Those who wish to experience Finland’s nature

※For the latest information on prices and availability, please check the official website.

2. Blueberry jam

Gifts from the Nordic Forest: Sweet and tart treats

Jam made with wild blueberries harvested in Finnish forests makes a delightful souvenir! For example, the blueberry jam from Herkkumaa’s Arctic Berries® series is perfect as a topping for pancakes or yogurt. Cloudberry jam is another sought-after Finnish specialty, valued for its unique flavor and cultural significance, and is also a popular souvenir that captures the essence of Finland’s natural bounty.

💡 Recommended for:

・Those who enjoy sweets

・People who frequently eat bread and yogurt

・Those who want to enjoy the taste of Finland at home

※For the latest information on prices and availability, please check the official website.

3. Turun Sinappi Mustard

Tradition lives on in Finland’s richly flavored mustard

Turku Sinappi, born in Turku, Finland in 1926, is Finland’s premier mustard brand. Offering varieties from mild to spicy, it’s perfect for adding a kick to sausages and sandwiches.

💡 Recommended for:

・People who enjoy cooking

・Those who want to try traditional Finnish flavors

・Those who want to add an accent to their dining table

Popular among nature lovers: Traditional Finnish crafts and handmade souvenirs

Souvenirs crafted with care from Finland’s forests, Arctic nature, and land-rooted artisan culture. 

These unique items reflect the country’s craftsmanship, inspired by Finland’s pristine landscapes and deeply rooted in Finnish culture. Gifts blending materials, stories, and regional character—like birch crafts, aurora-inspired goods, and natural soaps—add deeper color to your travel memories.

Not only for nature lovers, but also recommended for those seeking gifts that are not mass-produced or a special Finland souvenir to take home.

1. Crafts made from birch and pine wood

Warmth-filled wooden art born from the forests of Finland

Finland’s abundant forest resources are utilized in birch and pine wood crafts – masterpieces that blend natural beauty with artisan skill. Many visitors to Finland are drawn to these wooden crafts for their authenticity and artistry. Lovi products, in particular, use eco-friendly Finnish birch plywood and are delivered in plastic-free flat packaging. They also offer the joy of assembling them yourself, making them perfect as gifts.

💡 Recommended for:

・Those who prefer interior accessories made from natural materials

・Those seeking eco-friendly products

・Those seeking unique, build-it-yourself gifts

※Please check the official website for the latest information.

2. Finnish cosmetics and natural soap

A gentle gift for your skin, nurtured by Nordic nature

Natural cosmetics and soaps made with Finnish natural ingredients are often gentle on the skin and environmentally conscious. For example, Tundra Natural® products, inspired by Arctic nature, are popular as high-quality gifts with unique stories.

💡 Recommended for:

・Those seeking organic-oriented beauty items

・Those who prefer gentle soaps and cosmetics

・Those drawn to Nordic design packaging

※Please check the official website for the latest information.

3. Aurora-related goods from Lapland

Bringing fantastical light into everyday life, wrapped in the glow of the aurora

Lapland is renowned as a prime spot to see the Northern Lights, and numerous Finland souvenirs featuring its beauty as a motif are sold. Aurora Shop carries aurora-related products incorporating Lapland and Scandinavian designs, offering a wide selection of items that capture the local charm! These aurora-themed goods also serve as decorative reminders of Lapland’s magical scenery, adding a touch of elegance and wonder to any space.

💡 Recommended for:

・Those who wish to preserve their memories of viewing the aurora borealis

・Those who prefer Scandinavian design accessories and home goods

・Those looking for a special gift

※Please check the official website for the latest information.

Where to buy souvenirs in Finland

When buying souvenirs in Finland, supermarkets, department stores, and airports are the three main go-to spots. Many visitors to Finland enjoy exploring these shopping spots for authentic souvenirs. From gifts for everyone to limited-edition items, check out the best shopping spots for your specific needs.

For gifts or limited-edition snacks, head to the supermarket

For affordable and easily accessible classic souvenirs, head to your local supermarket!

Supermarkets like K-market and S-market, found throughout Finland, offer a wide selection of local items hard to find in Japan, such as Fazer chocolates, Moomin-themed sweets, salmiakki, organic tea, and mustard. Many candies and chocolates are sold in a box, making them a convenient souvenir option that’s easy to pack or give as a gift.

From candy for handing out to local treats for yourself, the appeal lies in finding souvenirs that offer outstanding value and are quintessentially Finnish.

For something a more tasteful, head to department stores and design shops

For stylish and tasteful gifts, explore department stores and specialty shops in urban areas!

Stockmann Department Store in central Helsinki is a large department store where Finland’s leading design goods, cosmetics, and fashion brands are all gathered under one roof. Department stores feature a variety of Finnish brands known for their quality and innovation. The fifth floor in particular features a souvenir section with an extensive selection of goods from Arabia, Iittala, Moomin, and Marimekko.

Plus, by visiting design stores and flagship shops of various brands, you might even come across limited-edition items not yet available elsewhere!

If you’re short on time, stock up at the airport

Last-minute shopping at Helsinki-Vantaa International Airport to avoid missing out!

At Helsinki-Vantaa International Airport, you can purchase popular Finnish souvenirs right up until departure! Even if you forget to buy them, you can conveniently gather everything you need inside the airport. The airport is a great place to pick up unique Finnish items to bring home as memorable souvenirs.

Here are the popular items you can buy here!

・Moomin Shop: Airport-exclusive plush toys, travel goods, mugs, and more—a must-see for Moomin fans

・Fazer Official Shop, Duty Free: Featuring Fazer Blue chocolate and a wide selection of classic chocolate confections and snacks

・Marimekko Shop, Iittala Corner: Popular Scandinavian design goods (pouches, glassware) are available at the airport too.

・Cosmetics Select Shop: Tundra Natural® soap and natural skincare products, featuring a full range of natural cosmetics.

・Kioski (Souvenir Shop): Buy in bulk for light treats like licorice candy and Finnish tea.

An eSIM is convenient for finding your Finland souvenirs

While traveling, you’ll find yourself wanting to check your phone to ask, “what souvenir can I buy in Helsinki?” or “where can I find a limited-edition gift to bring home?” more often than you might expect.

Having a reliable data connection can take the stress out of shopping in Finland. There’s no need to buy a prepaid SIM card for Finland and deal with language barriers and SIM swapping in the street. Instead, we recommend Holafly’s eSIM for Finland.

Unlimited data and English, 24/7 customer support is included, making your Finnish souvenir shopping experience a breeze.

All you need is an eSIM-compatible phone and you’re all set! What’s the wait?

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Harry Deacon

Content Manager

Born and raised in the UK, I discovered content creation as a journalist while studying at the University of Manchester. I've since covered a range of roles, both editorial and SEO, across the travel, hospitality, and professional services industries. I spend my weeks ensuring Holafly's content is relevant, insightful, and helpful, and my weekends exploring new destinations to satisfy my ever-growing travel bug.

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