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AT&T roaming in Europe: Plans, roaming packages, and pricing

AT&T roaming in Europe offers Day Passes, Travel Add-Ons, and Pay-Per-Use options. Compare rates, plans, and tips to avoid high charges abroad.

yuehwen

Published: September 17, 2025

If you are an AT&T customer in the USA, you can use your phone while traveling in Europe. This means you can make calls, send texts, and use mobile data just as you would at home. However, AT&T roaming is not free, and the charges can add up quickly.

In this guide, we explain the roaming rates, the available plans and packages, and alternatives like Holafly’s unlimited data eSIM.

at&t roaming europe

Does AT&T work in Europe?

Yes, you can use your AT&T phone in Europe. AT&T gives you three main options to stay connected while traveling. The first is the International Day Pass, which lets you use your phone abroad for a daily fee. The second is a travel add-on, available for certain destinations and data packages.

Finally, there is the pay-per-use option, where you are charged for every call, text, or MB of data. Each AT&T international roaming option works differently, and your costs will depend on how much you use your phone during your trip.

AT&T roaming coverage map
AT&T roaming coverage map. Source: AT&T website

AT&T roaming charges in Europe

AT&T roaming charges in Europe vary depending on the plan you choose. Options include the International Day Pass, Travel Add-On for prepaid users, and standard Pay-Per-Use rates.

International Day Pass

The AT&T International Day Pass lets you use your existing plan allowance while traveling in Europe and more than 210 destinations. You pay $12 a day for one line, while each additional line is $6 a day on the same account.

If you are on a cruise, the fee is $20 per day. Most European countries are included, but it is important to check the official AT&T website before you travel to confirm your destination is covered.

Travel Add-on

If you use AT&T Prepaid, you can stay connected in Europe with the International Travel Add-On. For $35 per week, you get unlimited calls, unlimited texts, and 5GB of data. Activation is simple because you only need to reply to the message AT&T sends when you arrive.

The add-on works in selected countries across Europe, the Caribbean, and Japan. If renewed before expiration, any unused data will roll over, making it a flexible option for short trips.

Pay-Per-Use

With AT&T Pay-Per-Use, you are charged only for what you use while traveling in Europe. Calls cost $2 per minute, text messages cost $0.50 each, and sending photos or videos costs $1.30 per message. Data is billed at $2.05 per MB, which means even light browsing or navigation can become expensive.

This plan is usually best if you only need your phone occasionally, for short calls, quick messages, or urgent online searches while abroad.

How to activate AT&T roaming in Europe

The steps depend on the roaming plan you choose. Here’s how to get started with each option.

International Day Pass

  • Sign in to your AT&T account.
  • Go to My Wireless.
  • Select Explore Other Add-Ons.
  • Choose Travel Outside the U.S..
  • Tap Add to Device.

Travel Add-On (AT&T Prepaid)

  • Arrive at your destination.
  • AT&T will send you a text message.
  • Reply to the message to activate.

Pay-Per-Use

  • Open your phone’s Settings.
  • Turn on Voice Roaming and Data Roaming.
  • Your phone will connect to a local network.
  • You are charged per minute, per text, or per MB of data.

How to reduce AT&T Europe roaming charges?

You can avoid high roaming charges by choosing the International Day Pass, which caps your daily costs while letting you use your existing plan. Keep track of your data usage by turning off background apps, limiting video streaming, and using Wi-Fi whenever possible. If you are on prepaid, consider the Travel Add-On for bundled calls, texts, and data.

For a simpler and often more affordable option, buy a Europe tourist eSIM like Holafly, which gives you unlimited data coverage without hidden fees. Switching off roaming when not needed also helps cut costs.

An alternative to reduce AT&T Europe roaming charges – Holafly

Roaming with AT&T in Europe can become costly, especially if you depend on mobile data for navigation, calls, or messaging. A simple way to avoid these high fees is by using a Holafly eSIM for Europe.

With Holafly, you enjoy unlimited data, 24/7 customer support, instant activation, and no surprise charges. Prices get as low as $1.55/day for the longer plans. Even the most expensive option is priced at $6.90/day, which is still more affordable than AT&T’s roaming. Plans are flexible, ranging from 1 to 90 days, so you can choose the option that matches the length of your trip.

If you’re visiting for a longer time, Holafly Plans offer a pay-monthly eSIM subscription that covers 170+ destinations, including most of Europe.  All plans include a European phone number and either 25 GB or unlimited data. Simply pick a plan that suits you, stay connected for as long as you need, and cancel anytime. 

Disclaimer: The data in this article is accurate as of Sep 17, 2025, and is subject to change.

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哈囉我是來自台灣的 Wen,平常最喜歡旅遊,也喜歡將旅遊的種種化成文字跟大家分享,希望大家能在我的文章中找到有用的資訊,加上 Holafly 的 eSIM,讓你的旅程更美好!✈️✈️✈️ Hi! I'm Wen, a passionate content writer and travel enthusiast from Taiwan. I transform my wanderlust adventures into engaging stories and practical guides, helping fellow travelers make the most of their journeys.Through my articles, I strive to provide travel tips while introducing how our eSIM technology can enhance your travel experience - keeping you connected wherever your adventures take you!

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