Expats

Best supermarkets in Vienna: Where to go grocery shopping?

Add the following supermarkets in Vienna to your shopping list. They will help you save money and know what products you can find!

If you’ve just landed in one of Europe’s most elegant, cultural cities, Austria’s capital, you’ll need good supermarkets. You must know which are the best supermarkets in Vienna for your shopping. Maybe you’re here for a few days as a tourist. Or you might stay longer as a digital nomad or student. This guide helps you locate key shops, the products they sell, and typical prices.

You can choose between large supermarket chains with good deals, small neighbourhood shops, or gourmet stores, because the city offers several options. Vienna gives you several options for every budget. Use this guide to plan your daily or weekly shopping, and fill your trolley with us!

In this article

What kinds of shops does Vienna offer?

If you need to know which supermarkets in Vienna you can use for your groceries, here’s a list of the different types of shops in the city. It lists the different types of shops you’ll find in the city. Depending on what you need, a hypermarket will suit big shops best. A neighbourhood supermarket works better for everyday groceries. A tiny convenience shop helps when you just need one or two things.

Supermärkte (supermarkets): These medium-sized shops sell fresh food, basic products, drinks, and cleaning items. Examples: Billa, Spar, Hofer (Aldi in Austria), Lidl.
Diskonter (discount supermarkets): These cheaper supermarkets focus on low prices and own-label brands. Examples: Hofer and Lidl.
Hypermärkte (hypermarkets): These larger stores sit on Vienna’s outskirts and stock far more than food. You can also buy appliances, clothes, and homeware there. Example: Interspar Hypermarket.
Feinkostläden (gourmet shops): These shops sell high-quality products such as cheeses, wines, cured meats, and international specialities. Prices run higher and you’ll find them in central areas.
Wochenmärkte (markets): These markets sell fruit, vegetables, bread, meat, fish, and artisan products, such as Naschmarkt and Brunnenmarkt.
Greissler (convenience shops): These tiny neighbourhood shops sell basic food products.

Streets and transport in Vienna near coliving. – Source: Shutterstock.com.

The most popular supermarkets in Vienna

Austria’s capital has a high cost of living, which also affects food prices. If your stay in the city is temporary, knowing which supermarkets in Vienna help you save a bit more matters for your monthly budget. That way you can plan your monthly budget better. Here you’ll find our list of the five best options.

1. Billa

Billa is one of the most traditional supermarkets in Vienna and locals use it a lot. It started in 1953 and now runs more than 1,000 shops around the country, many in the capital. Almost every neighbourhood has a Billa. There you can buy fresh produce, basics, deli items, bakery goods, and cleaning products, usually from 7:00 AM to 8:00 PM. Moreover, its own-value brand Clever keeps prices more accessible:

Milk (1 L): $1.40 (€1.20)
Bread (500 g): $2.35 (€2.00)
Chicken (1 kg): $9.40 (€8.00)

Pros	Cons
Affordable own brand	Smaller range than larger stores
Wide coverage across Vienna	Mid range prices
Long opening hours	Crowded at busy times

Advantages and disadvantages of Billa.

2. Spar/Interspar

Spar started in 1932 in the Netherlands and now operates in Austria with more than 1,500 shops, many in the capital. In Vienna, supermarkets carry the Spar name and suit medium-sized shops. Meanwhile, Interspar hypermarkets work well for big weekly or monthly shops.

You can usually visit them from 7:00 AM to around 9:00 PM and fill your cupboards with fresh food, gourmet products, international items, and organic goods. These sit under the Spar Natur*pur brand, with prices like these:

Olive oil (1 L): $8.25 (€7.00)
Gouda cheese (500 g): $5.88 (€5.00)
Pasta (500 g): $1.75 (€1.50)

Pros	Cons
International products	Higher prices than Hofer or Lidl
Organic and gourmet sections	Hypermarkets on the outskirts
High quality fresh products

Advantages and disadvantages of Spar.

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3. Naschmarkt (central market)

Besides the typical supermarkets in Vienna, you should visit the famous central market called Naschmarkt, right in the centre at Karlsplatz. You can visit more than 100 stalls selling fruit, vegetables, cheeses, spices, international products, sweets, and prepared food to take away.

Because the market also attracts tourists, prices usually sit higher than the ones you’ll find in a supermarket. In addition, if you’d like to eat, you can do so in the restaurants inside. This market opens Monday to Saturday, from 6:00 AM to 9:00 PM.

Pros	Cons
Multicultural atmosphere	Higher prices than supermarkets
Plenty of fresh, local products	Very crowded
Restaurants where you can eat	Not recommended for big shopping

Pros and cons of Carrefour.

Products you can buy at Vienna’s Central Market. Source: Shutterstock.

4. Hofer (Aldi)

Hofer is the Austrian branch of German group Aldi, one of Vienna’s discount-style supermarkets. Together with Lidl, it counts among the cheapest mid-sized stores, with a strong own brand that lowers product costs, although you’ll see fewer famous brands. You can shop from 7:40 AM to 8:00 PM, Monday to Saturday, and you’ll find a Hofer in almost every district. If you live on a tight budget, prices like these really help:

Milk (1L): $1.18 (€1.00)
Pasta (500 g): $0.94 (€0.80)
Eggs (10 units): $3.53 (€3.00)

Pros	Cons
Low prices	Smaller stock of well-known brands
Supermarkets in every neighbourhood	Smaller shops
Weekly promotions	Limited gourmet selection

Advantages and disadvantages of Hofer.

5. Greissler, small neighbourhood shops

As you walk Vienna’s streets you’ll see many small shops, called Greissler, which are tiny family businesses selling fresh, basic products. One example, Babo&Lenz Weinhandlung Delikatessen, sits at Margaretenstraße 44 in Vienna, where you can buy bread, milk, wines, cured meats, fruit, vegetables, and enjoy a coffee, from 8:00 AM to 7:00 PM, Monday to Saturday.

Prices sit higher than in Vienna’s supermarkets, but the friendly service and quality of the products make a basic shop feel worthwhile.

Pros	Cons
Closeness and personal attention	Higher prices than supermarkets like Hofer
Fresh, local products	Limited variety
Convenient in residential areas	Shorter opening hours

Pros and cons of small neighbourhood shops.

Other notable shops and stores in Vienna

Now that you know the best supermarkets in Vienna, let’s discover other types of stores you can find in the city, where you can buy other items such as furniture, appliances, tech, or footwear. Stay tuned for this selection we’ve prepared for you!

Ikea, home and furniture

You’re probably familiar with this Swedish chain for furniture, decor, and home goods, which also operates in Austria with several shops in Vienna, including the recently opened store near Westbahnhof. If you need to furnish your new place in the city, here you can buy living room, bedroom, office, and kitchen furniture, decor accessories, lighting, home textiles, storage, kitchenware, and even eat in its restaurant.

Prices sit in the low to mid range compared with other decor stores in the capital. For example, you can buy curtains for €9.09 ($10.70). You might pay €10.50 ($12.35) for a sheet set, or find a sofa from €299 ($351). Opening hours usually run from 10:00 AM to 9:00 PM.

Pros	Cons
Huge range of furniture	Self-assembly required
Good value for money	Very busy stores and long queues
Recognisable design with guarantees	Delivery costs extra

Pros and cons of Carrefour.

Compra en Ikea de Viena artículos para el hogar. Fuente: Shutterstock.

Mediamarkt, technology and appliances

To buy a computer, smartphone, TV, or equip your kitchen with appliances, you can head to Mediamarkt, a German international chain with several branches in Vienna, such as in Wien Mitte The Mall or Floridsdorf, usually from 9:00 AM to 8:00 PM, Monday to Saturday.

Prices don’t feel as cheap as some online shops, but they offer strong promotions such as VAT-free days, where you can save more. For example, a mid to high-range laptop can cost around €785 ($923).

Pros	Cons
Good after-sales service and warranty	High-end products can feel pricey
Large stores and stock	Delivery costs extra
Accessible locations in shopping centres	Very busy stores and not enough staff

Pros and cons of Mediamarkt.

Humanic, Austrian footwear

Finally, here’s a prestigious Austrian footwear brand from the Leder & Schuh AG group, with shops across Europe and many in Vienna, in the most touristic areas and shopping centres, such as Mariahilferstraße 37-39. Here you can refresh your shoes for women, men, and children, from trainers to smart footwear, plus accessories. Opening hours run from 10:00 AM to 7:00 PM, Monday to Saturday, and you’ll find well-known trainers from around €80 ($95).