Complete guide to Madrid tourist cards: Prices, benefits and more

Followed the sound of a Spanish guitar here? Or maybe it was the scent of small plates served across the pond in Plaza Mayor.

Whatever it was, you’ve arrived at the complete guide to Madrid tourist cards — where we cover what each card offers, how much they cost, and why they’re your ticket to top attractions in the Spanish capital.

With perks that include preferential access to the Reina Sofía Museum, unlimited travel on public transport within the city, and free entrance to top attractions, these cards are your ticket to la buena vida when visiting Madrid.

Let’s discover all that a tourist card for Madrid has to offer.

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What are the different types of Madrid tourist cards?

There are several types of Madrid tourist cards available. We focus on the Madrid City Card, Madrid City Pass, and iVenture Card for the best ways to explore and save. 

Here’s a brief overview of what’s inside:

As one of the top tourist destinations in Europe, it’s no surprise local experts, travel guides, and even Madrid City Council worked together to create convenient passes to enjoy all the city has to offer. Let’s dive a little deeper into each one.

Madrid City Card

Offered by the Madrid City Council, the Madrid City Card is your official portal to top cultural and leisure attractions, local low-emission transportation, and more. 

What’s included:

• Tourist travel pass: Unlimited use of the city’s public transport system, valid and issued by Madrid’s Regional Transport Consortium
• Discounts: Visit famous museums like the Prado Museum and other favorite attractions like the Royal Palace (Palacio Real) at a discounted price — and some completely free entry on the door!
• Priority access: Skip the line and head straight to the front at some of the main tourist destinations like the Thyssen Bornemisza National Museum

How it works: 

• Purchase either online at the official store of Madrid and pick it up at one of the following visitor offices in Madrid:
  • Adolfo Suárez Madrid-Barajas Airport (T2 and T4)
  • Plaza Mayor
  • Plaza del Callao
  • The Royal Palace
  • Paseo del Prado
  • CentroCentro Cultural Center
  • The Reina Sofía Museum.

Or, purchase it directly at one of the above tourist information locations in Madrid

• Choose the duration of your card, from one to five days
• Use your Madrid City Card for discounts and benefits, valid for one month after purchase
• Enjoy the Tourist Travel Pass on public transport in Zone A inside the city of Madrid, valid for the duration of your card (one to five consecutive days) 

Madrid City Card prices:

• 1 day: €10,00 (about $11.00)
• 2 days: €17,00 (about $18.70)
• 3 days: €22,50 (about $24.75)
• 4 days: €27,00 (about $29.70)
• 5 days: €32,50 (about $35.75)

Best for: ✅Families  ✅ Students  ✅ Couples  ✅ Weekend trips

Madrid City Pass

The Madrid City Pass is a digital pass built for culture lovers. As one of the top destinations in Spain, you’re going to want discounts, priority access, and more to explore Madrid’s main tourist attractions. 

What’s included:

• Priority entry to some of the most popular museums and attractions including the Prado Museum and the Royal Palace 
• Reduced fees for admission to top tourist destinations, bike and walking tours, and nearby excursions — such as to Toledo (a World Heritage city), and other beautiful spots in Spain
• City tour of Madrid, a one-day Hop-on Hop-off Bus tour

How it works: 

• Buy passes online through Tiqets and receive your pass digitally via an email link
• Choose the events and time slots you would like to attend based on your travel dates and preferences
• You’ll receive benefits like the audio guide app covering over 100 sights in Madrid
• You’ll also receive a discount code that gives you a 10% discount at other museums, attractions, tours, and excursions in Madrid
• Show your voucher at the entrance of each attraction and enjoy!

Keep in mind, you’ll need service in Spain to operate apps, access your emails, and scan any QR codes.

While you can opt to buy a local Spain SIM card or rely on risky public WiFI, your best bet is an eSIM. It’s quick and easy to set up, and ensures that you have a speedy, reliable connection in minutes.

Madrid City Pass prices:

• Adult aged 18-64: €80,00 (about $89.10)
• Senior aged 65+: €74,00 (about $78.10)
• Youth aged 13-17: €76,00 (about $78.10)
• Child aged 4-12: €65,00 (about $68.20)
• Infant aged 0-3: €15,00 (about $16.50)

Best for: ✅Solo travelers  ✅ Seniors  ✅Students  ✅Personalization

Madrid iVenture Card 

Another popular and beneficial choice, the iVenture Card opens up great opportunities to get to know Madrid thanks to discounts, guided tours, and more.

Created and managed by Nattivus, excursion and tourism professionals in Spain, this card is enjoyed by young travelers and families alike.

What’s included: 

• Flamenco show in Las Carboneras plus a complimentary drink
• Real Madrid Stadium Tour with skip-the-line priority access with €5 supplement
• Royal Palace guided tour with €10 supplement
• Thyssen-Bornemisza Museum visit
• Guided tour of the Prado Museum

And more! To see all the pass has to offer and skip waiting in lines in Madrid, follow the next steps. 

How it works: 

• Buy online directly from the tourist cultural and leisure organizing company, Nattivus 
• Choose events and appointments from packages of 3, 5, or 27 cultural and leisure activities within the one week duration period
• Receive and use the iVenture Card with an activation code — be sure you have a data plan for Madrid to have full use of your phone abroad
• Pick up your card in Madrid at the Julià Travel Madrid ticket office from Monday to Sunday, 10:00 a.m. to 5:00 p.m. 
• Explore more! When you pick up the iVenture Card you’ll get a brochure with detailed information about all the activities included 

iVenture Card prices:

• 3 activities: €78,00 (about $85.80) for adults and €58,00 (about $63.80) for kids 
• 5 activities: €128,00 (about $140.80) for adults and €100,00 (about $110.00) for kids 
• 27 activities: €255,00 (about $280.50) for adults and €180,00 (about $198.00) for kids 

Here, adults are identified as aged 14+, and kids aged 4-13.

Best for: ✅Families  ✅ Students  ✅ LGBTQI+  ✅ Lots of options 

Benefits of using a Madrid tourist card

The benefits of using a Madrid tourist card are numerous. Save time and see more with these benefits:

• Discounts: Discover more with discounts on a number of guided tours
• Free entrance: Take advantage of your card at museums, exhibitions, and more 
• Fast pass: Skip the line and get priority access to the best museums in Madrid
• Transportation: Use Madrid’s metro network, city buses, and commuter trains
• Culture and more: Enjoy the city’s top tourist, cultural, and leisure activities

Where to buy a Madrid tourist card

Depending on which you choose, you can buy your Madrid tourist card online or in person. Here’s more information on purchasing.  

Online purchase

• Madrid City Card: Visit the official website to purchase, then pick it up at Adolfo Suarez Madrid-Barajas Airport, Terminals two and four (T2 and T4) or one of the tourist information centers and ticket offices found in the in-person purchase section below
• Madrid City Pass: Get your tickets online here and receive them via email 
• iVenture Card: Purchase directly through the organizing company Nattivus and pick up your iVenture Card with your booking receipt at the Julià Travel Madrid ticket office from Monday to Sunday, 10:00 a.m. to 5:00 p.m. 

In-person purchase

• Madrid City Card: You can purchase the card in the Plaza Mayor Tourist Information Centre and these alternative tourist information points: Callao, the Royal Palace, Paseo del Prado, CentroCentro, and the Reina Sofía Museum
• Madrid City Pass: Only available online
• iVenture Card: While there is an in-person ticket office in Madrid for pick-up, purchases are only available online

Stay online, not in line on your trip to Madrid

Don’t get caught standing there with your luggage, connected to WiFi at Madrid airport, searching “how to get a Madrid tourist card” at the last minute — arrive prepared. 

Whether you decide to buy online or in person, use it to skip the line at museums or reap the public transportation benefits, use this guide to choose the best all-inclusive pass for visiting Madrid. 

One thing’s for sure: no matter which card you choose and what sights you plan to see, you need a way to get connected to ensure your trip is as seamless as possible. 

Get the eSIM for Madrid and Spain before you go to save time and secure peace of mind. No need to hunt down coverage abroad, incur excessive roaming charges, or fumble over a SIM card swap while navigating customs.

Enjoy a stress-free trip to Madrid with unlimited data from Holafly and the Madrid card tourist pass of your choosing.

¡Buen viaje!

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Sam Morrison

Detroit native, foothills and lakes of North Carolina raised, Barcelona-based writer and creator. Sam lives and loves by the phrase: words create worlds. An international lifestyle matched with a background in psychology, business, and creative writing has allowed Sam to create content for a range of artists, entrepreneurs, and fashion and lifestyle brands across the globe. Sam's an avid water sports athlete with a passion for fashion, well-being, and adventure.

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