The rise of distributed work and the mass migration of companies to the cloud have brought a new challenge to the tech ecosystem. Today, the vast majority of organizations follow a cloud-first model. Teams have become mobile, workflows are digital, and systems operate in a completely distributed manner.
However, during the masterclass I recently led at Web Summit Rio, representing our global giant Holafly, I shared a necessary provocation for technology leaders: while our tools have overwhelmingly moved to the cloud, the way we connect to them has remained stuck in the past. In practice, we are running modern companies on outdated connections.
On this stage, which hosts the largest technology event in Latin America, our focus was to debate digital security and show how risk management is key to delivering the best technology and protection for our clients.
The Mismatch Between Security and Productivity The scenario we discussed is a daily reality in companies: an employee lands in a new country, opens their laptop at the airport, hotel, or a public space, and tries to connect to the available Wi-Fi network. The connection fails, the VPN drops, and applications take ages to load. What should be a seamless transition to work turns into friction, lost productivity, and, above all, a real security risk.
During the presentation, I warned about the invisible danger of public Wi-Fi networks. Today, most cyber threats targeting remote work environments do not attempt to breach main systems directly. Instead, they target the weakest link: the way employees connect while traveling.
Through untrusted networks, intercepting data or credentials becomes much easier. Security is no longer just about protecting the corporate office; it’s about protecting the user wherever they are. When employees rely on unmanaged public Wi-Fi, companies lose visibility and control over their data flow, putting the business at risk.
Treating Connectivity as a Managed Layer If sales teams depend on real-time CRM access to close deals, if support relies on ticketing systems, and engineering needs continuous access to their platforms, there is no longer a distinction between “being online” and “being operational.” If the employee cannot reach the cloud securely, the business is offline.
For a long time, we treated connectivity during travel as an unpredictable external constraint that we simply had to adapt to. The vision I defended in Rio is that we need to treat connectivity as a managed layer, just like we do with any other core business infrastructure.
This is where the concept of a Standardized Global Access Layer becomes the future of B2B. By eliminating reliance on untrusted public Wi-Fi through a reliable, global mobile network, we protect business continuity.
The Role of Holafly for Business The debate generated around this topic confirmed that the corporate market needs ready-to-use solutions that solve this pain point simply. With Holafly for Business, we offer exactly that consistency: enterprise-grade mobile data across 200+ destinations through our innovative eSIMs, serving over 20 million users and more than 3,000 companies worldwide. We eliminate the friction of switching local networks and the data caps that halt productivity.
Our presence at Web Summit Rio confirmed that connectivity is no longer a secondary resource or a mere cost center. It directly influences the efficiency, revenue, and security of enterprises, making it an integral part of any modern global IT architecture. The Latin American market has shown massive potential for expansion, and Holafly is strategically positioned to lead this transformation, ensuring that the path to the cloud is always secure, seamless, and global for businesses worldwide.
