Market Reports
Industry trends, travelers’ behavior, and data-driven insights on eSIM adoption across global markets.
The top 5 legendary destinations where myth meets reality
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84% of travelers are happy to let AI plan their vacations, but only 8% will let it make the booking
Travelers are increasingly embracing smart tools for their trips, with 84% of users stating that AI noticeably improves the early stages of travel planning and discovery. However, a trust gap remains when it comes to transactions, as only 8% of travelers feel completely comfortable letting an algorithm handle their bookings. While younger digital natives are leading the charge in adopting these AI assistants, bringing these digital itineraries to life requires a reliable connection. Securing a Holafly eSIM ensures that all your AI-generated plans are available exactly when you need them.
