Market Reports
Industry trends, travelers’ behavior, and data-driven insights on eSIM adoption across global markets.
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Why are some European countries winning the eSIM race while others fall behind despite Roam like Home policies?
The European eSIM market is rapidly evolving, with analysts expecting the global market to reach $13.6 billion in 2026. A clear divide is emerging between countries that prioritize frictionless user experiences, like Estonia and the UK, and those bogged down by complex digital identity verifications, such as France and Sweden. According to the Holafly Global eSIM Index, simplicity and traveler-friendly onboarding are now more critical than traditional network infrastructure for winning the eSIM race.
