Marina Marín
PR & Comms Director
eSIM Talks | Episode 2: Why Global eSIM Plans are beating the old Roaming?
Episode 2 of eSIM Talks explores how global eSIM plans are reshaping international connectivity and gradually replacing traditional roaming. Industry experts highlight that travelers historically avoided roaming due to high costs and lack of transparency, creating a segment known as “silent roamers” who relied on Wi-Fi instead of mobile data abroad. Travel eSIM services solve this problem by offering predictable pricing, easy activation, and greater control, transforming connectivity into a standalone digital travel service rather than an add-on from mobile operators. As a result, new digital-first players are entering the telecom ecosystem while traditional operators adapt their roaming strategies. The episode also highlights increasing competition among eSIM providers, where brand recognition, trust, and user experience are becoming key differentiators. Ultimately, travel eSIM is not only changing pricing models but also redefining how connectivity fits into the broader travel experience.
