Our People Stories

Meet the team, stories, and journeys that shape Holafly every day.

Cesar Serrano went the Extra Mile: when "Not Solving It" wasn't an option.

At Holafly, one of our core values is Go the Extra Mile: doing whatever it takes to deliver the best possible experience for our customers. This story perfectly illustrates what that means in practice. When a complex connectivity issue in China impacted thousands of travellers and proved difficult to diagnose remotely, César Serrano, our Carrier Operations Director, travelled to Beijing to investigate firsthand. His determination, curiosity, and commitment embody the customer-first mindset that drives Holafly every day.

How Daniela Prado grew from Customer Support to Brand Director

When I joined Holafly back in 2019, I was really eager to learn. My first role was in Customer Support, helping travelers solve real-time issues during their journeys. Those early days taught me something invaluable: **behind every data plan, there’s a person looking for peace of mind**.

From SIM swaps to seamless travel: Yingyan (Lidia) Hu's mission to end roaming

When I started Holafly with Pedro, we weren’t aiming to disrupt an industry. We just wanted to solve a problem that kept getting in the way of our own adventures: staying connected while traveling. What began as a personal frustration has become a global solution - helping over 10 million people connect seamlessly in more than 200 destinations.

Turning data into direction: how Miki Esteban became CMO of Holafly

When I look back, my journey to becoming CMO of Holafly feels both unlikely and inevitable. I grew up in Málaga, surrounded by the warmth and curiosity that the south of Spain inspires. I’ve always been fascinated by how things work, whether it was technology, communication, or people. That curiosity became the compass that led me here.

Pedro Maiquez and the human story behind Holafly

When I think about why Holafly exists, I always come back to one thing: a mix of frustration and curiosity that turned into purpose.

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