Elçin is the Director of Roaming and Commercial Strategy at Holafly, where she drives the company’s global growth and leads the strategy frameworks that power its digital connectivity platform. Since joining in 2024, she has played a pivotal role in expanding the company’s international commercial footprint and establishing high level agreements that abstract away the complexity of traditional roaming, transforming it into a fluid, user-centric service.
With over 15 years of deep expertise in cross-boarder connectivity and international business development, Elçin has a proven track record of navigating complex network ecosystems to build agile, digital-first commercial solutions. Prior to joining Holafly, she held senior leadership roles at Eser Telekom for more than a decade, where she served as Director of Operator Relations and Wholesale Services, mastering the legacy frameworks that she now helps disrupt.
Throughout her career, Elçin’s has seamlessly bridged operational excellence with aggressive commercial scaling. At Holafly, she leverages this unique dual perspective to dismantle traditional telecom barriers, ensuring the company delivers a flawless, on-demand digital experience for the modern global traveler.
