For many years I believed the same equation as most SEO professionals. More rankings meant more traffic and more traffic meant more success. That formula felt logical and safe. Today I am convinced it was incomplete. SEO cannot be judged only by visibility. It must be judged by business impact.
Travel used to be a question of destinations, prices, and schedules. Today it is something more complex. It is a question of trust. In a market flooded with options, comparison sites, and AI recommendations, travelers no longer struggle to find services. They struggle to know who deserves to be believed.
2025 reminded us that travel isn’t only about movement, it’s about meaning. After years of uncertainty, people didn’t just start traveling again: they reinvented what travel stands for. This was the year curiosity overcame fatigue, and connection became the new luxury.
Ramón Cordero
Head of SEO at Holafly
Jan. 28. 2026
Pablo Gómez
CEO of Holafly
Jan. 22. 2026
Pablo Gómez
CEO of Holafly
Nov. 06. 2025
