Market Reports
Industry trends, travelers’ behavior, and data-driven insights on eSIM adoption across global markets.
The most sun-seeking cities in the UK
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Connected by choice: 1 in 4 travelers now pick destinations for digital access
Travelers are no longer choosing destinations only for culture, price, or weather. Data from the Holafly Global eSIM & Travel Report 2025–2026 shows that 29% of travelers now actively consider digital access when choosing where to go, and 26% specifically look for destinations where they can combine work and leisure. The global travel map is being quietly redrawn around access, autonomy, and confidence.
Global eSIM & Travel Report 2025-2026
Discover the new rhythm of global travel, the rise of eSIM-first explorers, and what seamless connectivity means for 2026 and beyond.
Other reports
Summer 2025 Travel and eSIM Report
