Best eSIM for Bulgaria: 4 top choices in 2024

Bulgaria is a hidden tourist gem many people overlook when planning their journey. Namely, it is packed with world-class ski resorts, spas, wellness centers, and even beaches—all at more than affordable prices compared to many European countries. Therefore, Bulgaria is an excellent choice for a luxurious trip without breaking the bank. The only thing that might make a dent in your budget is your data roaming charges. Choosing the best eSIM for Bulgaria will help you avoid that and enjoy Bulgaria while staying online.

In this article, we’ll compare prices, offers, and features for the best Bulgaria eSIMs.

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Why should I get an eSIM for Bulgaria?

Choosing the best Bulgarian eSIM has many advantages for international travelers. In short, this is overall the most convenient and the most budget-friendly option that gives you the most control over your connectivity. This is what makes a travel eSIM the best choice:

1. eSIM saves you money: In comparison to international roaming charges and even data passes, an eSIM with uncapped data is a cheaper option. It is also more affordable than pocket WiFi and often more convenient than a prepaid local SIM card.
2. eSIM saves you time: You don’t have to run around the airport in Sofia looking for local SIM cards or spend time looking for mobile network shops and kiosks. You can buy your Bulgarian eSIM before your travel and activate it once you arrive. You’ll have an instant connection.
3. eSIM offers convenience: Dealing with local SIMs means navigating an app in Bulgarian or dealing with menus and customer support in a language other than yours. With an eSIM, not only will you be able to connect to the internet instantly, but you’ll also get 24/7 customer support in English and other languages (depending on your provider.)

Let’s explore the offers of all the top eSIM providers in Bulgaria so you can make an informed decision about your eSIM purchase and stay connected.

Which is the best eSIM for Bulgaria?

The best eSIM for Bulgaria is the Holafly unlimited eSIM plan. Other good options include Yesim, BetterRoaming, and Ubigi. Let’s discuss what each one currently offers travelers.

1. Holafly

Holafly has become one of the main and favorite digital SIMs for people traveling in the last few years. A total score of 4.6 from over 44,000 Holafly reviews on Trustpilot testifies to stellar service and excellent eSIM.

Plans and pricing

All Holafly’s eSIM offers for Bulgaria include unlimited data for your chosen number of days. You only pay for the number of days you need, not packages with predetermined durations. You can pick any number of days between 1 and 90. Here are the prices for unlimited data for different number of days for your reference:

• 1 day: $5.90
• 7 days: $28.90
• 15 days: $50.90
• 30 days: $74.90
• 60 days: $106.90
• 90 days: $138.90

Key features

These are the most interesting features of Holafly’s eSIM store.

• No limits on data: No matter how many days you choose for your plan, you will never be limited to how much data you can use daily. The only spending limit for tethering is 500 MB a day.
• Local, regional, and global eSIM options: If Bulgaria is not the only stop on your itinerary, and you want to visit multiple countries, you can choose Holafly’s Europe eSIM. It will cover Bulgaria, as well as places such as Romania, France, Spain, Italy, and other countries. However, if your travel extends to more than European countries, and maybe even other continents, you should look into the new Gobal plan.
• Unmatched customer support: If you read the excellent Trustpilot reviews for Holafly, you will notice that many reviewers praise the wonderful customer service.
• Flexibility: You are flexible with the duration of your plan in many ways. You get to pick the number of days you want to use your digital SIM card, but you can also easily extend it if you decide to prolong your stay in Bulgaria. On the other hand, if something happens before your trip, so you can’t go, and you haven’t activated your digital SIM card yet, you’ll get a full refund.

Pros and cons

Pros

• Unlimited internet access
• Maximum duration of 90 days, much longer than competitors
• You choose the number of days you need your eSIM for
• Praised 24/7 customer support
• Effortless top-up 
• 4.6/5 rating on Trustpilot based on 44,000 reviews

Cons

• Tethering is capped
• You can’t make or receive calls and SMS

2. Yesim

This eSIM provider offers both eSIM plans and virtual phone numbers you can use to receive registration codes from platforms such as Telegram, Instagram, and others. 

Plans and pricing

Usually, Yesim offers both Unlimited and Standard plans. However, in their eSIM offer for Bulgaria, they only have several options for Unlimited plans and no capped plans. Here’s their offer for unlimited plans.

• 1 day: $8.40
• 7 days: $19.20
• 15  days: $34.80
• 30 days: $56.40

Key features

Here’s a Yesim review that points out the most important features of their data plans.

• Virtual phone number: If you want to protect your privacy but still register on different platforms, you can use virtual numbers for those purposes. You can’t use them for calls or sending SMS, but you will be able to receive registration codes.
• Different payment methods are available: You can pay for your Yesim eSIM with most major credit cards, Apple Pay, GPay, PayPal, and Binance Pay.
• Ycoins: You can earn and spend Ycoins through the loyalty program. Through their referral plan, you can earn Ycoins by recommending Yesim to your friends. You can use this currency on your new eSIM cards.

Pros and cons

Pros

• Loyalty program for returning customers
• Tethering available
• Unlimited data

Cons

• You can’t top up your eSIM
• Their prices are higher than the competitors
• Only four plans available for Bulgaria
• Their 4.3 Trustpilot rating is based on only 400+ reviews
• You can’t buy more eSIMs on one account 

While the BetterRoaming eSIm store has five interesting budget-friendly plans, it is important to mention that their customer reviews are pretty much polarized. Their Trustpilot profile has 56% 5-star reviews but as many as 39% 1-star reviews.

Plans and pricing

All BetterRoaming plans are valid for 30 days, except for the 1 GB plan, which is valid for 7 days. Besides a Bulgarian eSIM, you can opt for Regional and Global eSIM plans to visit more European countries or even travel to other countries worldwide. Here are the packages that have coverage in Bulgaria:

• 1 GB for 7 days: $2.99
• 3 GB for 30 days: $7.99
• 5 GB for 30 days: $7.49
• 10 GB for 30 days: 12.99
• 20 GB for 30 days: $19.99

Key features

Here’s what you need to know about BetterRoaming:

• eSIMs for multiple devices: In addition to the usual eSIM cards for smartphones, BetterRoaming also offers cellular plans for Apple Watch in selected countries and eSIM for iPad.
• Top-ups available offline: BetterRoaming allows you to add data to your eSIM if you are offline. In that way, if you run out of data, you can easily get online in a minute.
  Free eSIM: To purchase a plan, you must install BetterRoaming free eSIM. Once you pick your plan and arrive in Bulgaria, your eSIM will automatically activate.

Pros and cons

Pros

• Fair eSIM prices for Bulgaria
• eSIMs available for different devices
• Free eSIM

Cons

• BetterRoaming doesn’t offer unlimited data plans
• Apple Watch eSIM is available only for selected countries
• Mandatory eSIM download before choosing a plan can be perceived as intrusive
• Low Trustpilot rating based on only 57 reviews

4. Ubigi

Ubigi eSIM provider has one of the most extensive offers of eSIM plans for Bulgaria. Some cover Bulgaria only, but most extend to European countries and beyond. There’s also an eSIM that works in the USA and Europe and several global options.

Plans and pricing

You can choose between Ubigi’s one-off, monthly, and annual plans. Bulgaria-only plans are just one-off. However, plans that cover European countries and those extending to the World are available monthly and annually. The monthly plan can only be canceled after three months, and the annual plan is paid in full in advance. Here are the prices for Bulgarian eSIM plans:

• 3 GB for 15 days: $6
• 10 GB for 30 days: $15
• 50 GB for 30 days: $44

Key features

• Various plans: You can choose from local Bulgarian plans and several versions of regional plans that cover European countries and sometimes even more countries that aren’t necessarily part of the EU. 
• Possibility for monthly and annual plans: For long and mid-length stays, monthly and annual plans are a great option. These are particularly useful for digital nomads who can’t purchase local plans.
• Monitor your data on phones or laptops: If your laptop has Windows 10 or 11, you can create a Ubigi account and use it to manage your eSIM.

Pros and cons

Pros

• Affordable plans
• 4.1/5 Trustpilot score
• Different payment plans

Cons

• A small selection of Bulgarian eSIM plans
• 5G is not available in all destinations
• Extensive offer is difficult to navigate

Best eSIM plans for Bulgaria: Which one to choose?

Here’s a side-to-side comparison of the best companies that offer eSIMs for Bulgaria. 

Which one is the best price?

Holafly offers the best price for unlimited internet access for short-term travel: just $5.90 per day. Yesim’s eSIM with the same duration is significantly pricier and costs $8.40. BetterRoaming offers 20 GB for 30 days for longer durations at $19.99. However, that is a limited amount of data, and Holafly’s 30-day eSIM has no data usage limits.

Which one offers more mobile data?

Both Holafly and Yesim offer eSIM plans with no limits on data usage. However, while Yesim has plans with set durations, you can pick any number of days up to 90 with Holafly. Additionally, Holafly unlimited plans are cheaper.

Which one has the best ratings?

Holafly’s eSIM is a clear winner here, with a rating of 4.6/5 based on 44,000 reviews. Moreover, it has the highest percentage of 5-star ratings among the competitors—80%+ of all Holafly reviews are 5-star. 

FAQ about Bulgaria eSIM

Plans that may interest you

Bulgaria

From

$6.90

USD

United Kingdom

From

$6.90

USD

Julio Osuna

English Content Writer

I first started my content creation journey as a freelancer in 2019, before connecting with Holafly in 2021. At Holafly, my travel and tech interests come together in one place as I craft high-quality articles about the eSIM and related markets. My content aims to help travelers stay connected, wherever they are.

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