For many years, summer has traditionally meant rest, holidays, and switching off. But in today’s global, hybrid work environment, that calendar is quickly shifting. More and more businesses are operating at full speed during the summer months, and business travel isn’t slowing down. In fact, it’s ramping up.
According to data from the Global Business Travel Association (GBTA), around 25–30% of corporate travel in Europe takes place between June and August. This trend is especially strong in industries like tech, finance, and sports, where events, strategic meetings, and partnerships are active, or even intensified, during the summer.
With the full post-COVID recovery of tourism and the normalization of hybrid work, many companies are taking advantage of the summer months to schedule more flexible business trips that blend remote work with in-person collaboration.
Business travel is a valuable opportunity to strengthen relationships and open new markets, but it also places extra pressure on employees; particularly during a season that traditionally prioritizes family life. That’s why promoting work-life balance during summer business trips isn’t just a benefit; it’s a responsibility for modern employers.
Here’s how companies can design a healthier, more human approach to business travel during the summer:
1. Enable instant connection upon arrival No more hunting for local SIM cards or unstable airport Wi-Fi. Equip your team with an eSIM, so they are connected the moment they land and ready to work or let their family know they’ve landed safely.
2. Support safe and flexible connection from anywhere Public Wi-Fi is not always safe and can lead to security breakdowns. eSIMs give employees the flexibility to stay connected securely from airports, hotels, or anywhere they go; while also ensuring sensitive company data remains protected.
3. Empower teams to stay present When tech works smoothly, people can focus on what really matters, whether that’s the client meeting, the quarterly report, or a call with family back home.
But this isn’t just about work-life balance, it’s also about cost-efficiency. Traditional roaming plans can lead to unexpected charges and reduced data speeds. Internal data from Holafly’s calculator shows that companies can save up to 85% on roaming costs.
At the end of the day, business travel in summer may not be every employee’s favorite activity, but if it’s designed well, it can become, rather than an obstacle, a perfect opportunity to show that work-life balance doesn’t take a vacation.
