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Tourist Card for London: How to buy it?

Find all the information about tourist cards for London in this article: prices, options, characteristics, and so much more!

Brenda Beltrán

October 28, 2023

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If you are planning to visit London and you want to save time and money while hanging out in this emblematic city, getting a tourist card can be a great option. These cards offer discounts and free access to many of the most popular attractions in London, as well as the possibility of using public transportation at no additional cost. There are different types of cards for London. Some of them are aimed at specific attractions, while others include additional discounts in restaurants and stores. In this article, we are going to explore all the possible options and help you pick the one that best suits your needs.

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What tourist cards are available in London?

Tourist cardIncluded attractionsAdditional discountsDurationPrice
London Pass80+ attractions, including the Tower of London, the London Eye, British MuseumDiscounts in restaurants, shops, and tours1, 2, 3, 6, or 10 daysFrom £75
Explorer PassUp to 7 attractions from a list of 20, including Tower Bridge, Kew Gardens, Hampton Court PalaceDiscounts in restaurants, shops, and tours30 days to use selected attractionsFrom £49
iVenture Card30+ attractions, including the Tower of London, the London Eye, Thames CruiseDiscounts in restaurants, shops, and tours1, 2, 3, 5, or 7 daysFrom £84
London Explorer PassUp to 7 attractions from a list of 20, including the Tower of London, the London Eye, Thames CruiseDiscounts in restaurants, shops, and tours30 days to use selected attractionsFrom £64
Merlin London Big AdventureAccess to 32 attractions, including the London Eye, SEA LIFE London, Madame TussaudsDiscounts in restaurants, shops, and tours90 days to visit all attractionsFrom £129

London is a city full of beautiful places to see that brings together millions of travelers every year. To help you during your trip and make the most of your stay, many tourist cards offer a wide range of benefits, such as discounts on places of interest, unlimited public transport, and free entrance to museums and galleries. These cards are a great option for those who want to save money and time while exploring the city.

We recommend you check the information below, to learn more about some of the options you have available.

London Pass

This is a tourist card that offers free entry to more than 80 popular London attractions, including the Tower of London, Kensington Palace, and Westminster Abbey. It also includes access to double-decker tour buses and cruises on the Thames. The London Pass is available for periods of 1, 2, 3, 6, or 10 days, and it also comes with discounts at selected restaurants and shops.

London Explorer Pass

The London Explorer Pass is another tourist card that offers free entry to some tourist attractions in London, which you can actually choose from a list of more than 20 monuments, marvels and sites. You can also enjoy discounts at favored restaurants and stores. The London Explorer Pass is available in 3, 4, 5, or 7 attraction versions.

The eSIM card for London

This tourist card, but the eSIM or Virtual SIM card for London is a very necessary tool for travelers. It will let you avoid the expensive international roaming service or rent uncomfortable pocket WiFi and connect to the internet all the time for an incredible price. You will find more information about it at the end of this article.

What attractions do tourist cards for London include?

London tower
The London Tower, one of the main attractions. Source: Pexels.

Tourist cards for London offer a wide range of attractions and activities included in their price. Most of them offer free access to the most emblematic places in the city, such as Buckingham Palace, the Tower of London, the London Eye, the British Museum, and more. Also, some tourist cards offer discounts for additional restaurants, shops, and tours.

It is important to tell you that each tourist card has different terms and conditions, and also different durations. So, it is important that you carefully check each option and pick the one that best suits your needs.

How do I activate and use the tourist card for London?

Once you have bought your London tourist card, the activation process is really simple. Most tourist cards are activated when they are scanned at the first attraction or public transport used. Nevertheless, it is important to remember that most tourist cards have an expiration date and are only valid for a certain time.

Which tourist card is better for kids?

The eye of London
The Eye of London, one of the most popular attractions. Source: Pexels.

If you are traveling with kids, it is very important to pick a tourist card that includes attractions that are great and interesting for kids. For example, the London Pass offers free entry to points of interest such as the London Zoo, the Natural History Museum, the London Aquarium, and Madame Tussauds Wax Museum, all of which are popular with children. It also offers a free children’s map with activities and games to enjoy along the way.

Another popular option is the London Explorer Pass, which lets visitors choose from a selection of popular attractions to create their own personalized schedule. Kids can enjoy attractions such as the Tower of London, the Thames River Cruise, Kensington Palace, and more.

Do tourist cards for London include public transport?

When you have to decide which tourist card is best for you, it is important to consider if you’re going to need public transportation and whether it includes it or not. Because this is a huge benefit, you can save a lot of time and money than if you decide to buy the tickets separately. Also, using public transport, you can easily reach the attractions included in the tourist card and improve your experience in London.

Although most cards have this service included, it is important to know that some tourist cards may have limits on the time you can use public transport. For example, the London Pass offers unlimited travel on public transport during the card’s validity period, while the iVenture Card includes a limited number of public transport journeys depending on the type of card you purchased. If you are interested in learning more and getting additional information, we invite you to read the following comparative table:

Tourist CardCoverage of Public Transport
London PassIncludes transport in zones 1-6 by tube, buses, trains, Docklands Light Railway, Overground, and Tramlink.
London Explorer PassIt does not include public transport
London City PassIncludes 1 day of unlimited travel on the Tube, Bus, Train, Docklands Light Railway, Overground, and Tramlink.
iVenture Card LondonIncludes transport in zones 1-6 by tube, buses, and Docklands Light Railway.
The London Pass with Oyster CardIncludes transport in zones 1-6 by tube, buses, trains, Docklands Light Railway, Overground, and Tramlink.
The Merlin London Big Adventure PassIt does not include public transport.

eSIM card for London: which is the best one?

If you are planning to travel to London, you need to be connected all the time during your trip. So, instead of buying a local SIM card or an expensive international roaming service, we recommend you get the Holafly eSIM card for London.

With it, you will be able to activate it on your cellphone and connects to the internet with a cellular network that covers all United Kingdom using the Vodafone network, one of the best cellular operators in the country. One of the main advantages that the Holafly eSIM card offers is that it lets you keep your number.

Finally, the amount of data that this eSIM card offers is one of the main differences between its competitors because instead of paying for a limited GB of cellular data, with the Holafly eSIM card you will have unlimited data during your whole trip to London. You can choose from 5 to 90 days, depending on how long you are going to stay in London.

You may be interested to know about the best eSIMs for Galway.

How to pick the best tourist card for London?

To pick the best card for London, you have to consider many factors. We recommend you pick the one that best suits your needs and travel preferences.

Keep in mind the following aspects:

  • The duration of your stay: consider the number of days you are going to stay in London.
  • The attractions you want to visit: each tourist card has different attractions, pick the one that best suits your needs.
  • Price: make sure that the card you choose suits your budget.

If you are also worrying about the internet, with the eSIM card we previously mentioned, you won’t have to worry about that anymore.  With it, you will be able to connect to unlimited cellular data during your trip.

Our recommendation

If you are planning your trip to London, a tourist card and an eSIM card are great companions. With a wide variety of attractions and benefits, you can visit most tourist places without having to worry about prices. Also, the Holafly eSIM card offers the best way to connect to the internet all the time.

If you are interested in acquiring an Holafly eSIM card and a tourist card, we recommend you click on the following link and make your purchase! Easy as pie. Get your eSIM and tourist card, and enjoy your trip to London!