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Best places to visit in Switzerland: Top travel guide

Go to the best places to visit in Switzerland: walk around Interlaken, ski in St. Moritz, enjoy the magical views of Grindelwald, or meet Bern

Published: November 22, 2024

Switzerland pulls you in with snow-capped peaks, clear lakes, and cities buzzing with culture. Whether you’re here to hike Alpine trails, explore medieval towns, or hop on scenic train rides, each destination promises something unforgettable. 

Ready to plan your perfect itinerary? Let’s explore the best places to visit in Switzerland!

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1. TheSwiss Alps: A paradise for nature enthusiasts

  • How to get there: Fly into Zurich or Geneva, then take direct trains to main hubs like Airolo, Interlaken, or Lucerne (2-3 hours, around $43 to $87 USD).

Popular activities: Ski in Zermatt or St. Moritz, hike the Eiger Trail or Jungfrau region, and paraglide over Interlaken or Grindelwald.

The snow-clad Swiss Alps
The snow-clad Swiss Alps. Source: Freepik

The Swiss Alps are a dream for outdoor lovers year-round. Stretching across several cantons, these majestic mountains are home to charming villages, luxury resorts, and natural wonders like glaciers and lakes.

Zermatt, a famous car free village, is internationally recognized for its commitment to sustainability and preserving its natural environment.

The Jungfraujoch aka the Top of Europe — sits at 3,454 meters (11,332 feet) above sea level. You can reach it via a scenic train that tunnels through the Eiger and Mönch mountains.

Once there, enjoy sweeping views from the Sphinx Observatory and explore the magical Ice Palace. 

The Matterhorn in Zermatt is another must-see. Hop on the Gornergrat cogwheel train for panoramic views of this iconic peak​.

If you prefer a blend of luxury and sports, St. Moritz offers year-round outdoor activities, high-end accommodations, and cultural events​. 

🛜 Want to book tickets on the go? Don’t rely on patchy public WiFi. Read our guide on how to get mobile internet in Switzerland — compare providers, prices, and the best options for staying connected without paying for roaming.

2. Zurich: Switzerland’s cultural and economic hub

  • How to get there: Zurich Airport is only 10 km from the city center, with frequent trains to the main train station (Hauptbahnhof) every 10–15 minutes. 
  • Popular activities: Cruise on Lake Zurich ($11–$31), shop along Bahnhofstrasse, or visit Kunsthaus Zurich and the Swiss National Museum ($15 entry) for art and history.
Zurich: The best place to visit in Switzerland
Zurich: The best place to visit in Switzerland. Source: Freepik

Zurich is Switzerland’s largest city and a vibrant blend of rich history, art, business, and modern lifestyle. 

Start your exploration in Old Town (Altstadt), where narrow cobblestone streets wind through medieval buildings and hidden courtyards.

It’s the perfect place to soak in Zurich’s history while wandering among quaint shops and cafés. 

Just a short walk away, you’ll find the Grossmünster, a Romanesque-style church with twin towers. Climb to the top for a stunning panoramic view of the city. 

For art lovers, the Fraumünster Church is a must-see. The highlight here is the breathtaking stained-glass windows designed by Marc Chagall, which fill the space with vibrant colors. 

For a peaceful retreat, head to Lindenhof. This elevated park offers sweeping views over the Old Town and the Limmat River — a perfect spot to relax and recharge after a day of exploring. 

3. Lucerne: A charming city by the lake

  • How to get there: Fly into Zurich Airport, then take a direct train to Lucerne (30 minutes, about $8.50). Tickets are available at the airport station or via the SBB app.
  • Popular activities: Cruise Lake Lucerne for CHF 86 (around $99), take the Mount Pilatus Golden Round Trip for CHF 78 ($90) to enjoy a scenic adventure, or visit the Swiss Transport Museum for CHF 62 ($72 entry).
A view of Lake Lucerne
A view of Lake Lucerne. Source: Freepik

Lucerne, or Luzern, a part of central Switzerland, sits between Lake Lucerne and towering mountains and offers a blend of nature and history.

Start with a visit to Chapel Bridge (Kapellbrücke), a 14th-century wooden footbridge with its iconic water tower that stretches across the Reuss River. It’s free to visit and provides a glimpse into Lucerne’s past, with restored paintings lining its interior roof​. 

Not far from the Old Town, the Lion Monument stands as a somber tribute to the Swiss Guards who died during the French Revolution.

Carved into the rock face, the monument is open 24 hours a day and is free to visit​. 

If you’re looking to unwind, Lake Lucerne (Vierwaldstättersee) is ideal. Take a stroll along its promenade, enjoy a picnic, or rent a paddleboard for some time on the water​.

4. Geneva: A global city with a Swiss touch

  • How to get there: Arrive at Geneva Airport (GVA), located 4 Km (~2.48 Miles) from downtown. Take a free train (6 minutes) or bus (20 minutes) with an 80-minute Unireso ticket from baggage claim, providing access to trains, buses, and boat trips to central Geneva.
  • Popular activities: Cruise Lake Geneva, take a city bus tour ($40 for a 24-hour pass), ride the Mont Salève cable car ($19), or enjoy a 3-hour chocolate-tasting tour ($114).
A view of Geneva, Switzerland
A view of Geneva, Switzerland. Source: Freepik

Geneva, set on the shores of Lake Geneva, offers a blend of history and international influence.

Known for its role as a diplomatic hub and home to organizations like the United Nations and the Red Cross, Geneva has a cosmopolitan energy. 
Visit Jet d’Eau, Geneva’s iconic water fountain that shoots water 140 meters into the air. It’s free to visit and visible from various points around the lakefront.

In the heart of the Old Town, explore St. Peter’s Cathedral, a 1,000-year-old architectural marvel. While entry to the cathedral is free, you can climb the towers for CHF 5 (around $6) per adult and CHF 2 (around $2.31) for children.

A visit to the Palais des Nations, the European headquarters of the United Nations, offers insight into international diplomacy. Guided tours are available for CHF 22 for adults (around $25.37). 

Note: If you’re staying at a hotel, hostel, or other approved accommodation, you’ll receive a free Geneva Transport Card, giving you unlimited free public transport.

You’ll get a digital version of the card via email three days before your arrival, so you can start using it right away from the airport to your hotel. 

📲 Confused about roaming, SIMs, or how to avoid crazy fees while using your phone in Switzerland? Check out our guide on using your cell phone in Switzerland — we’ve got all the answers to keep you connected without surprises.

5. Interlaken: Adventure capital of Switzerland

  • How to get there: From Zurich Airport (ZRH), take a direct train to Interlaken Ost (2 hours 20 minutes, around $89) or a Flixbus (2 hours, around $61), though the bus has limited daily departures.
  • Popular activities: Go tandem paragliding ($190–$245), visit Jungfraujoch — the Top of Europe ($258, discounted to $170 with the Swiss Travel Pass), take a jet boat trip on Lake Thun ($110), or join a beginner canyoning tour ($172).
Majestic view of Interlaken
Majestic view of Interlaken. Source: via Google Images 

Interlaken, nestled between Lake Thun and Lake Brienz, is a hub for outdoor adventures and relaxation. Harder Kulm, Interlaken’s local mountain, offers another viewpoint just 10 minutes away via a funicular ride.

You can also explore the St. Beatus Caves along Lake Thun’s shore or visit Unterseen, a quaint village with wooden chalets.

Höhematte Park in the center of Interlaken is a great place to relax. With views of the Jungfrau massif and plenty of open space, it’s ideal for picnicking or watching paragliders land nearby.

🛍️Heading to Switzerland? Make sure you’ve packed layers and comfy shoes. Get the complete packing list here!

6. Bern: Switzerland’s historic capital

  • How to get there: Take a train from Zurich (1 hour, CHF 9 or $10) or Geneva Airport (1 hour 50 minutes, CHF 33 or $37). Hotel guests receive a free Bern Ticket for unlimited public transport.
  • Popular activities: Stroll the Old Town (free), visit Bear Park (free), watch the Zytglogge clock show (free), swim in the Aare River (free), or climb Münster Cathedral ($2.31).
The UNESCO-listed Old Town of Bern.
The UNESCO-listed Old Town of Bern. Source: Freepik

With its UNESCO-listed Old Town, riverside setting, and vibrant cultural scene, Bern offers a mix of history, art, and outdoor fun.

The city is home to the Zytglogge, a 13th-century astronomical clock that puts on a mechanical show at the top of every hour. Another highlight is the Einstein House, where Albert Einstein lived while developing his theory of relativity. 

The Bern Münster, the city’s Gothic cathedral, offers spectacular views from its tower after climbing 254 steps.

Don’t miss the Federal Palace (Bundeshaus), which houses the Swiss Parliament and offers tours when sessions aren’t in progress.

For a peaceful retreat, head to the Rosengarten, a beautiful rose garden overlooking the city — perfect for relaxation, especially in early summer.

🎥 Want to travel like James Bond? Take a page from the legendary James Bond by visiting the summit of Mount Schilthorn. Hop on the cable car to reach the iconic 360-degree revolving restaurant, which played a starring role in the 1969 Bond film, On Her Majesty’s Secret Service. Enjoy panoramic views that feel straight out of a spy movie – perfect for channeling your inner 007!

7. Montreux: A lakeside gem with cultural appeal

  • How to get there: From Geneva Airport, take a direct train to Montreux (1 hour 20 minutes, $30–$70). From Zurich, Bern, or Basel airports, journeys require transfers and take 2.5 to 3 hours ($81–$138).
  • Popular activities: Enjoy the Montreux Jazz Festival in July (many events free, concert tickets CHF 88–110 or $95–$120), stroll the lakeside path (free), visit Chillon Castle (CHF 15 or $17, free with the Swiss Travel Pass), or take a cogwheel train to Rochers-de-Naye (CHF 77 or $87).
A view of Montreux in Switzerland.
A view of Montreux in Switzerland. Source: Freepik

Montreux, set between the Swiss Alps and Lake Geneva, is steeped in music and history. The Freddie Mercury Statue is a must-see for Queen fans. Located along the lakefront, this statue celebrates the legendary singer’s connection to Montreux and is free to visit​.

For more Queen history, visit Queen: The Studio Experience inside Montreux Casino, where you’ll find memorabilia and recordings from their time at Mountain Studios. Entry to the exhibit is free. 

For a change of scenery, explore the Old Town (Vieille-Ville), a charming area with narrow streets and traditional Swiss architecture — perfect for a leisurely, self-guided walk​. Just a short ride away in nearby Vevey, Chaplin’s World offers an immersive experience of the life and work of Charlie Chaplin. 

8. Lausanne: The Olympic capital

  • How to get there: Arrive at Geneva Airport (GVA), located 4 km from downtown. Take a train (6 minutes) or bus (20 minutes) with an 80-minute Unireso ticket from baggage claim, providing access to trains, buses, and boat trips to central Geneva.
  • Popular activities: Visit the Olympic Museum (CHF 20 or $23, free for children under 16), stroll through Lausanne’s Old Town (free), cruise on Lake Geneva, or explore Lausanne Cathedral (free entry).
Rooftops in Lausanne, Switzerland. Source: Freepik

Lausanne stands out for its unique blend of culture, history, and athletic spirit. Known as the Olympic Capital, it’s home to the renowned Olympic Museum, offering visitors a deep dive into the world of sports. 

Place de la Palud is a lively central square featuring the Fountain of Justice, a beautiful Renaissance-style statue. Surrounded by cozy cafés and shops, it’s a great spot to relax and people-watch while soaking in the local atmosphere​. 

For panoramic views, head to the Sauvabelin Tower. This 35-meter wooden structure is free to visit, and the climb offers sweeping views of the city, Lake Geneva, and the nearby Alps. For museum enthusiasts, the Palais de Rumine is a must-visit.

This historic building houses several museums, including art, archaeology, and natural history. It’s open six days a week, from 11 AM to 5 PM on weekends and 11 AM to 6 PM on weekdays, though it remains closed on Mondays.

9. St. Moritz: Best for luxury and winter sports

  • How to get there: From Zurich Airport, take the train via Chur to St. Moritz (about 4 hours). From Milan Malpensa, take the Bernina Express route via Tirano (5.5 hours).
  • Popular activities: Ski or snowboard on 350 km of slopes (1-day ski pass CHF 60 or $69), ride the Olympic Bob Run (CHF 25 or $29), or tour the town in a horse-drawn carriage (CHF 25 or $29 per person for 30 minutes).
The snow-clad mountain of St. Moritz. Source: Freepik 

St. Moritz has made history with the Olympia Bob Run, the world’s oldest natural ice bobsleigh track, and for hosting the Winter Olympics twice. Lake St. Moritz freezes over during winter, transforming into a venue for snow polo matches and the White Turf horse races.

When events aren’t taking place, the lake offers a scenic space for walks and relaxation. St. Moritz is one of the top places to visit in Switzerland, and the lake area is free to explore year-round. 

At the Segantini Museum, explore the works of Giovanni Segantini, an artist celebrated for capturing the Alpine landscape’s raw beauty.

The museum is only open from May 20 to October 20 and from December 10 to April 20, with an entrance fee starting at CHF 15 (around $17) for an adult. Opening times are 11 AM to 5 PM everyday apart from Monday, when the museum is closed.

Check out the quirky Leaning Tower of St. Moritz, a leftover from the 12th-century Church of St. Mauritius. It’s free to visit and tilts even more than the Tower of Pisa — a fun stop for a photo and a bit of rich history.

Now that you know where to go in Switzerland, it’s time to map out your trip.

With a few smart travel tips, you can create the perfect itinerary, avoid surprises, and fully enjoy everything Switzerland has to offer.

Practical travel tips for visiting Switzerland 

Whether you’re moving between Alpine villages or exploring major cities, these tips will come in handy. 

  • Consider traveling outside peak seasons: Summer and winter are the busiest times in Switzerland, which means higher prices and larger crowds. Visiting during the shoulder seasons (spring or fall) can offer better deals and a more relaxed experience.
  • Book early for trains and accommodation: Popular panoramic trains like the Glacier Express fill up fast, so reserving seats in advance is a smart move. Booking accommodation early ensures better options, especially during peak seasons or major events.
  • Use a Swiss Travel Pass: This pass gives unlimited access to trains, buses, and boats, as well as free entry to over 500 museums. It’s an excellent way to simplify travel, especially if you plan on moving around the country frequently.

Buy a Switzerland eSIM for reliable internet connectivity: Relying on public WiFi can be a hassle, as networks in cafés, airports, and hotels are often slow and crowded.

Public WiFi also increases the risk of cyberattacks or data theft, especially if you’re accessing sensitive information. Instead, consider using an eSIM for Switzerland from providers like Holafly.

With Holafly’s regional plans, you stay connected even if you travel beyond Switzerland’s borders — no need to switch SIMs or deal with roaming charges mid-trip.

Hoalfy’s eSIM online store
Hoalfy’s eSIM online store 

Final thoughts on the best places to visit Switzerland 

Switzerland offers an incredible variety of destinations, from the bustling streets of Zurich to 

the scenic charm of Lucerne and the glamorous appeal of St. Moritz. Remember to research and book panoramic trains early, get a Swiss Travel Pass, and stay flexible with your plans. 

Whether you need to access maps, make reservations on the go, or use banking apps, reliable internet keeps your travels smooth — try a Holafly eSIM. With Holafly, you can choose from over 200 destinations.

Simply download the app, select your destination, set your travel dates, and make your purchase. Setup takes around five minutes, giving you instant internet access without interruptions. 

Living in Romania's only coastal city, Constanta, Stefania Manea has been in the content marketing space for 9 years. She discovered her passion for writing while studying Maritime Engineering, which led her to switch her career path and join the marketing industry. Since then, she has relentlessly written copy and content for renowned brands in the B2B SaaS landscape, including MarkUp.io, Toggl, MarineTraffic, Route4Me, and Insense. She values creativity, loves horror novels, and occasionally believes in ghosts!

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