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Holafly vs. Ubigi: Which one’s is better for traveling?

Ubigi and Holafly are both established travel eSIM providers, but they take different approaches to plans, pricing, and coverage. Here is how they compare.

Rokas Aniulis Writer Profile

Updated: May 26, 2026

Ubigi and Holafly are both well-established travel eSIM providers with coverage in 200+ destinations. The main differences are in how their plans are structured, the types of data packages on offer, and how their customer support and refund policies work.

Follow along as we take an in-depth look at what these eSIM providers have to offer, and an alternative like an unlimited data travel eSIM from Holafly.

Holafly vs. Ubigi: Overview

Before we jump into the main features that both Holafly and Ubigi have to offer, let’s take a quick look at what you can expect from both providers.

HolaflyUbigi
Data limitUnlimited data plansUnlimited data plans and fixed data plans up to 60 GB
Coverage200+ destinations200+ destinations
SpeedUp to 5GUp to 5G in some destinations
Apps for iOS and Android
24/7 customer support
Monthly backup data
Refund policy periodAvailable for accidental purchase
6-month validity
Must be unused and requested within 14 days of purchase

Now that you know the surface-level stuff, let’s jump into an in-depth comparison of the key features for a quality eSIM experience.

Disclaimer: The data in this comparison is accurate as of May 11, 2026, and is subject to change.

Plans and pricing

Holafly and Ubigi have very different approaches to their plans and pricing. Holafly focuses mainly on unlimited data plans and keeps things simple. All you need to do is choose the country or region you need coverage in and the number of days you need it for. All prepaid plans include unlimited data, so you don’t need to worry about choosing data packages.

Ubigi dabbles in a bit of everything, with plans ranging from the tiniest data limits to unlimited data. For example, if you search for a Ubigi eSIM data plan for the USA, you’re presented with 20 different local and regional plans with different durations and data limits.

Because they’re so different, it can be difficult to compare the two. Putting Ubigi’s fixed data plans aside for one moment, below is a side-by-side look at both providers’ unlimited data plans for an even comparison:

PlanHolaflyUbigi
USA Unlimited 7 days$27.30$25
USA Unlimited 30 days$74.90$65
Europe Unlimited 7 days$27.30$23
Europe Unlimited 30 days$74.90$62
Japan Unlimited 7 days$27.30$25
Japan Unlimited 30 days$74.90$65

At face value, Ubigi plans are marginally cheaper. However, they’re only available for 7 or 30 days. Thanks to flexible duration choices ranging from 1 to 90 days, Holafly will be cheaper if you need coverage for any other duration

For example, if you need an unlimited data eSIM for the USA for 2 weeks, it’d cost $47.90, while getting two 7-day plans with Ubigi is $50. Holafly also offers unlimited data for all of its destinations, while Ubigi only does so for a select few.

All in all, Holafly has significantly more flexibility when it comes to unlimited data options. Meanwhile, Ubigi offers a wide range of fixed-data plans ranging from 500 MB to 60 GB.

Holafly and Ubigi eSIM plans for the USA
Holafly (left) and Ubigi (right) eSIM plans for the USA. Source: Holafly and Ubigi apps

Monthly subscriptions

If you’re traveling for a longer period of time, an eSIM subscription may be a better option. Holafly offers this option with Holafly Plans, a subscription service that provides worldwide coverage with a single eSIM. You can choose between 25 GB or unlimited data monthly limits and simply cancel whenever you don’t need it anymore.

Ubigi offers many monthly subscription options with coverage ranging from single-destination to global. The data limits range from 5 GB/month to unlimited. Notably, you can only cancel these plans after 3 or more months of use, so make sure you’ll use the plan for at least that long before getting a monthly subscription from Ubigi.

Monthly backup data

Holafly offers easy travel with Always On, a special perk included with every eSIM plan. Get 1 GB of data every month to keep you connected no matter what. From early morning airport runs to last-minute eSIM purchases, use your monthly backup data in 70+ global destinations to take the stress out of trip planning. 

Get any eSIM from Holafly and journey with peace of mind, knowing you’re covered for every time travel gets difficult. All you need to do is keep your Holafly eSIM installed.

Coverage

Both Ubigi and Holafly provide coverage in 200+ destinations with their local eSIM plans, which means that you get an eSIM pretty much wherever you go. Regional and local mobile data plans are also available if you need coverage in multiple destinations with a single plan.

When it comes to global and regional plans, you should make sure they cover all the countries you plan to visit. Just because the name of a continent or a region is attached to the plan doesn’t mean it includes every country on that continent. Let’s take a look at the coverage offered by both providers.

PlanHolaflyUbigi
Global200+ destinations201 destinations
Europe40 destinations37 destinations
North America3 destinationsNot available
Latin America18 destinationsNot available
Americas (North America + South America)Separate plans for each part of the Americas24 destinations
Asia16 destinations26 destinations
Africa28 destinations44 destinations
Middle East11 destinations14 destinations
Caribbean18 destinations29 destinations
Oceania11 destinations12 destinations

As you can see, the overall distribution of coverage is fairly similar. While Ubigi offers more destinations, it’s worth noting that Ubigi has fewer plan choices for some regional plans, sometimes limiting you to a single 1GB of data.

Regardless of which plan or provider you choose, double-check that it covers every country you plan to visit.

Speed

Both Holafly and Ubigi offer 5G speeds with their eSIMs. However, Holafly includes 5G coverage in all of its plans, while Ubigi only does so in select locations. 

Ubigi only offers speeds up to 4G in many locations in South America, Asia, and Africa, and even some locations in Europe. So, if speed is a priority, make sure that 5G is available with Ubigi at your destination.

Holafly offers 5G wherever there’s infrastructure to support it. Nowadays, 5G is available in and around most major cities and their suburbs. But keep in mind that it might not be within reach in less populated areas, so you’ll have to deal with 4G or 3G speeds, even if the plan includes 5G coverage.

Ease of use

Having an intuitive mobile app is one of the most important parts of a solid eSIM user experience. It allows you to buy, manage, and track your eSIM usage on the go. With most using eSIMs for traveling, an intuitive app is more of a necessity than a perk. 

The Holafly app matches the description. You can access the shop, customer support, and manage your eSIMs right after downloading the app. Everything you need is never more than a couple of buttons away. You don’t even have to create an account if you don’t wish to do so, making the process even quicker.

When it comes to using the Ubigi app, you must create a Ubigi account and install a free eSIM profile before you can access any of the app’s features. This isn’t too bad if you’re 100% sure you’ll be using Ubigi, but it’s an extra step, even if you simply want to check out the plans and see what the app has to offer.

Holafly and Ubigi app home screens
Holafly (left) and Ubigi (right) app home screens. Source: Holafly and Ubigi apps.

Customer support

Whether you simply have questions or have encountered issues with your eSIM, having a customer support team you can rely on is crucial. Both Holafly and Ubigi offer live chat support and have vast knowledge bases covering the most common questions.

Holafly’s customer support is available 24/7 via email, live chat, and WhatsApp, with agents ready to help in multiple languages. On the other hand, Ubigi’s live chat is only accessible on the website and only during fixed hours. This means that if you have an issue outside of their office hours, you might have to wait quite a while before you get assistance.

Refund policy

Unfortunately, eSIM technology isn’t flawless, and any provider can experience issues from time to time. Choosing a provider with a solid refund policy ensures that you don’t lose your money if something unexpected does happen.

Holafly has a flexible refund policy, which ensures full refunds for any plans you don’t activate and full or partial refunds for any plans that have issues during use. You can request a refund for up to 6 months after purchase, giving you plenty of time to make sure the eSIM works as intended.

While Ubigi offers refunds for any plans that you don’t use, no refunds are available after you start using the eSIM. So if your Ubigi eSIM stops working after a while, you’re not eligible for a refund and will end up losing your money. On top of that, you only get 14 business days after purchase to fill out a refund request.

Monthly backup data

Holafly includes Always On with every eSIM purchase, giving you 1 GB of backup data each month at no extra cost. Simply keep the Holafly eSIM installed on your device and you’ll have data available whenever you need it, whether that’s a long layover, an unexpected stop, or getting to your hotel from the airport.

Ubigi does not include a monthly backup data allowance as part of its plans.

Ubigi vs Holafly: Which suits your trip?

If anything has become clear in this Holafly vs. Ubigi eSIM review, it’s that the providers are very different. Therefore, it’s not a case of “which one’s better” but rather a case of “which one suits your needs.” If you’re still not sure which one to pick, here’s a quick refresher on how the two stack up:

HolaflyUbigi
Plans and pricingUnlimited data and a flexible duration ranging from 1 to 90 days. Some unlimited plan options are available.
Several different fixed-data plans for each destination.
Coverage200+ single destination plans, multiple regional plans, and a global plan.200+ single destination plans, multiple regional plans, and a global plan.
SpeedSpeeds up to 5G where availableSpeeds up to 5G in some locations, not available in parts of Africa, Asia, and Latin America.
Ease of useIntuitive, dedicated iOS and Android apps make the service easy to use.iOS and Android apps require you to sign up and install an eSIM profile before accessing any features.
Customer support24/7 live chat, vast knowledge base, email support, WhatsApp support. Live chat is available on the app and website.Vast knowledge base. Live chat is only available on the website during fixed hours.
Refund policyFull refunds for plans that weren’t activated, full or partial refunds for activated plans. Refunds available up to 6 months after purchase.24/7 live chat, vast knowledge base, email support, and WhatsApp support. Live chat is available on the app and website.

Choose Ubigi if you want a wide range of fixed-data plan sizes – from 500 MB to 60 GB – or if you need global coverage across over 200 destinations on a single plan. Ubigi also offers a pay-monthly subscription for frequent travelers.

Choose Holafly if you want unlimited data on all prepaid plans, flexible durations from 1 to 90 days, 24/7 customer support, and a refund window of up to six months.

Choose peace of mind with Holafly

If you don’t want to worry about losing connection during your holiday, Holafly is the pick for you. All Holafly travel eSIMs include unlimited data, which ensures that you’ll never run out of bandwidth. Enjoy 24/7 customer support and a flexible refund policy, knowing that you’ll either get help or get your money back, no matter what happens.

And with Holafly’s Always On 1GB backup data with every eSIM purchase, you can enjoy instant internet access for emergencies, like calling an Uber or booking a last-minute flight. Simply keep the Holafly eSIM installed on your device to stay connected whenever travel gets difficult.

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Rokas Aniulis

Rokas Aniulis

Senior SEO copywriter

A senior SEO writer from Lithuania, combining my passion for writing and travel at Holafly. With years of experience in technical fields, I'm here to answer all of your questions about staying connected. I specialize in turning even the most complicated topics into something everyone can understand.

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