Holafly, the global leader in eSIMs for travellers, has signed Spanish padel star Bea González as its new Global Brand Ambassador in an 18-month partnership, bringing together one of the world’s leading padel players with a brand built for people whose lives take them across borders.
At just 24, the Málaga-born athlete currently ranks 3rd in the FIP World Ranking and has spent almost a decade competing professionally. She made history by becoming the youngest player ever to appear in a professional padel main draw at just 14 and later became the youngest player at the time to win a professional title, aged 18. Now partnered with Paula Josemaría for the 2026 season, González has already collected six titles this year.
Reaching the top of an increasingly global sport also means spending much of the year away from home. González’s season takes her across Europe, the Middle East, the Americas and Asia, moving constantly between tournaments, airports, hotels and training courts. Holafly has already become part of that routine, giving her the peace of mind to focus on what matters most: her performance on court.
The partnership also comes as padel continues its rapid international expansion. According to the International Padel Federation’s World Padel Report 2025, the sport now has more than 35 million players worldwide, while the number of courts grew by 15.2% in a single year.
“Bea represents a new generation of global athletes, competing around the world while staying close to her team, family and fans. That is exactly where Holafly belongs: helping people feel ready and supported wherever their journey takes them. We’re incredibly excited to have Bea representing Holafly globally,” said Daniela Prado, Brand Director at Holafly.
“Travelling is a huge part of my life. We spend most of the season moving from one country to another, so being able to land somewhere and have everything I need on my phone makes a real difference,” said Bea González.
The partnership is a natural evolution of Bea González’s relationship with Holafly. Having already relied on Holafly throughout her travels on tour, becoming a Global Brand Ambassador is a natural next step as she continues competing around the world.
