Ricardo is the Head of Sales B2B & Partnerships at Holafly, leading the development and scaling of the company’s sales organization focused on affiliates, corporate clients, and travel partners. Since joining in 2024, he has built sales teams from scratch, implemented a full sales infrastructure with HubSpot CRM, and driven multi-channel pipeline growth through inbound leads, outbound outreach, and strategic partnerships.
With over 20 years of experience in sales leadership across the technology and telecommunications sectors, Ricardo has a proven track record of transforming sales operations, improving sales effectiveness, and delivering consistent revenue growth. Prior to Holafly, he was Director of Sales Effectiveness EMEA at Lumen Technologies, leading sales transformation programs and enhancing go-to-market strategies.
Ricardo has also held senior sales roles at Level 3 Communications, CenturyLink, and BT Group, managing key accounts and expanding market presence in Southern Europe, Spain, Italy, and beyond. His expertise spans sales enablement, pipeline development, and client relationship management with major multinational corporations.
