Alfonso Mata Villa
Head of Strategy at Holafly
Alfonso Mata Villa is the Head of Strategy at Holafly, where he leads the company’s strategic agenda, focusing on innovation, growth, customer retention, and long-term value creation across global markets. He brings a strong background in business strategy and consulting, with experience driving transformation and growth initiatives for leading brands. Prior to joining Holafly, Alfonso built his career at VML The Cocktail, progressing through several roles to Business Strategy Lead. In addition to his corporate experience, Alfonso has been involved in entrepreneurial and social initiatives, including founding Echallo and serving as Vice President of Adopta Un Abuelo. He is also a member of the Nova Talent network. Alfonso holds a double degree in International Business Management and Law from the University of Navarra and has completed executive education at MIT Professional Education and other international institutions.
